Giving blood is something we all know we should do, but very few of us (only 4% of the population) actually get round to doing it! Considering that giving blood can save somebody’s life, it really should be more of a priority for all of us. That’s why this month a new campaign is launching in Birmingham to raise awareness about donating blood, and making it even easier for people to do so. And the best thing about this campaign? It’s all about baking! So get your pinnies ready and get involved!
Picture courtesy of The Foodie Couple Blog (go and check it out!)
If you’re in Birmingham this Wednesday (April 1st) then get yourself down to Victoria Square at lunch time for the official launch of NHSBT’s #BakeDonate campaign. You’ll get to see celebrity chef Mich Turner bake a special cake recipe (above) that has been created for its iron boosting qualities (good for the blood) whilst tasting pretty darn delicious at the same time! There will also be plenty of information about the importance of giving blood, and what it’s really like to go and donate. If you’ve always thought you should but are unsure of what to expect, they’ll be plenty of help on hand to reassure you.
Following the event, NHSBT have made it super convenient for us all to go and give blood, and are hoping to see the people of Birmingham make it a priority this coming month. The Birmingham Blood Donation Centre is now on New Street (no.65 on the 2nd floor), so it couldn’t be handier or easier to get to. You can register to give blood here and quote the code Z82 to do your bit.
After you’ve given blood, please help this campaign spread by encouraging others to donate too. Take a selfie while you’re at the centre and use the hastag #BakeDonate to join in with all the brummies who are doing the same. Baking and sharing Mich Turner’s special recipe is also another way to help raise awareness about giving blood, so make sure you get yourself down to the launch where he will reveal the secret ingredients! The fact that people donate blood to help complete strangers is something that reminds us how good people are, but not enough of us are doing it. This April in Birmingham couldn’t be a better time, so please take the time to get involved and register.