The Confidence in Exercise.

The campaign ‘This Girl Can’ was recently launched to encourage more women to be active, whatever their shape, size, colour, ability and so on. ‘This Girl Can’ has got people talking about some of the real reasons a lot of women don’t exercise, the ‘I can’t go to the gym until I’ve lost weight’ worries and the ‘I don’t look like the other women at the fitness class’ concerns. They’re not true, but they’re powerful and they hold many women back. It’s no wonder these doubts are so pervasive when every woman being active in advertising is toned, smiling, sweat-free and looking gorgeous. That’s why ‘This Girl Can’ is such a breath of fresh air, because fitness is for all women, it’s important for all of us to be active, and it’s about time the media reflected this.

this girl can 2

The confidence that comes with exercise is not just the confidence to do it however, but the confidence gained from it. The benefits of being active involve far more than a physical change. Exercising regularly boosts your mood and your self esteem, and not just because you’re seeing your body change, although that is part of it. Exercising is something you are doing purely for yourself – it’s time dedicated to looking after your health and improving your lifestyle. Before I got into fitness, the sing-along-question ‘what have you done today to make you feel proud?’ was one I rarely had an answer for, now I find myself singing it in my post-workout showers because that is what exercising is: something you can always feel good about.

this girl can 1


If you’re looking after your body, you’re relationship with it changes too. I used to have the mind-set that my wobbly bits and tubby tummy was just the hand I’d been dealt; some girls get to be slim, some girls have to live with being bigger, ho hum, so is life. Now that I’m actually taking the time to give myself a healthy body, I know this is simply not true. Feeling in control is a massive boost to your body confidence. It doesn’t matter if you’re not at your ‘goal weight’ or as toned as you’d like to be yet, you can look in the mirror knowing that you’re making positive changes, you’re a work in progress, and you’re learning to work out because you love your body, not because you hate it.


As much as exercising can be fun, if we’re all honest, it usually isn’t. It’s usually bloody hard work, and if you’re trying to beat a personal best, it can be such a killer. This however is what brings about the confidence. But this confidence is not just something you get in the 10 minute walk home from the gym, you begin to see it in all areas of your life. If you’re someone who pushes themselves in order to be the healthiest they can be, the way you’ll view yourself and your capabilities in all areas of life will become more positive. Exercise, both when you’re doing it, and the will-power to keep it a habit in your life, isΒ hard,Β but knowing that you’re someone who gets on with it to get the results does wonders for your self esteem. The best thing about exercise is that it doesn’t matter whether you’re just starting out from being a couch potato, or whether you’ve been doing it for years and training for a marathon, it gives the same confidence boost to everyone, and can bring positivity into the daily life of anyone.


  1. January 31, 2015 / 4:17 pm

    I have loooved this advertising campaign as well – think it is fantastic. I do always feel better about myself when I am doing exercise, and I am trying to do much more this year! x

    Jasmin Charlotte | UK Lifestyle Blog

    • Emily
      February 1, 2015 / 6:16 am

      It’s great isn’t it! Me too! There are so many benefits I don’t understand why we sometimes let it not be a priority! x

  2. January 31, 2015 / 11:16 pm

    I love this campaign! I get the reddest face in the gym and I used to actually put on foundation for my 7 am gym sessions but I realized that’s an absolute waste of time and have embraced the fact that I’ll look a mess in the gym so I can look and feel better outside of it πŸ™‚ Great post! I nominated you for the Liebster Award over on my blog so have a look xx

    Love and Marmalade

    • Emily
      February 1, 2015 / 6:18 am

      Yeah I still wear a tiny bit of foundation to the gym, which I know is pointless because it all sweats off anyway! I think I just need to embrace the tomato face look! And thank you so much, I’ll head on over πŸ˜€ xx

  3. February 1, 2015 / 3:55 am

    Ah I love this campaign! I used to worry so much people would look at me in the gym and laugh but everyone’s so busy doing their own stuff it really isn’t an issue! Everyone has to start somewhere anyway πŸ™‚

    India / Touchscreens & Beautyqueens

    • Emily
      February 1, 2015 / 6:19 am

      This is so true, no one cares at all what we look like! It’s all in our heads!

  4. February 1, 2015 / 5:51 am

    This campaign is so good, I love it! You’ve hit the nail on the head with the post about the confidence that exercise gives you and the This Girl Can campaign will hopefully inspire women to do it! Great post πŸ™‚

    • Emily
      February 1, 2015 / 6:21 am

      Thank you! I love the campaign too, it’s a real representation of what working out is really like! And the fact that it’s full of all different kinds of women!

  5. February 1, 2015 / 1:17 pm

    I love this campaign! Im really wanting to get back into exercise, but I want my focus to be less on loosing weight and more on getting fitter and also enjoying myself.
    Emma x
    Writing Essays With Wine

    • Emily
      February 2, 2015 / 8:07 am

      That’s great! I always think if I focus on being fit and healthy and looking after my body, the weight will take care of itself. It was when I realised how unfit I was that I started getting into exercise, I wanted to look after my heart and body and to hopefully live longer! Any weight-loss is a bonus! x

  6. February 2, 2015 / 4:41 am

    It’s a really great campaign for women! Plus – it might show a few men that most of us females aren’t going to the gym the impress them and look ‘hot’ on the treadmill!
    Great post,
    Sophie x

    • Emily
      February 2, 2015 / 8:09 am

      Ha yes this is true! We are doing it for ourselves, the gym is a place where it doesn’t matter what you look like! I hate the whole atmosphere of ‘checking people out’, both from men and women – you shouldn’t have to even consider looking attractive! x

  7. February 15, 2015 / 3:06 pm

    I love this post! It’s so true – I feel really paranoid at the gym about what I look like and how unfit I am, but this campaign has really made me reconsider. At least I’m trying! I want all these pictures on my wall! xx

    • Emily
      February 16, 2015 / 5:09 am

      Thank you! Isn’t it a great campaign? Yes that is such a good idea to have them on your wall, they’re so motivating and make you feel so NORMAL! Good Luck! xx

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